Not a week goes by without a new socnet launch, it seems, and servicing them could be a full-time job. Naturally, all you’d end up writing about would be the social networks themselves, rather than holding forth on life, sharing ideas, discussing philosophies or copy/pasting crappy ‘inspirational quotations’ (of which I’m thoroughly sick).
So is Tumblr worth a jot? Is it the right platform from which to dispense Fell tidings, or might I do better elsewhere? Have you any thoughts you’d like to share, or am I indeed howling into the void via Tumblr? I anticipate no response at all to this post, but why should I? So many are babbling away online in the hope of being heard, and yet so few are listening.
So this is as good a place as any to reveal that there’ll be a new batch of music from me (let’s say FellKlang) well before this year is out. I’d call it an album, but the notion of albums is becoming redundant. It used to be whatever could be squeezed onto two sides of a 12-inch vinyl disc. Come the 1980s, an album’s content became governed by the data capacity of a Compact Disc. Nowadays, we’re back to the ‘classical’ era. Way back when, a cohesive suite of works was defined by the composer’s imagination, the supply of paper (or parchment) and ink, and the attention span of the audience.
Assuming that composers are still inclined to be creative, rather than merely copying what sells, the endless supply of scoring materials makes for an infinite canvas. Streaming/downloading makes a nonsense of the album as an artefact, so it can be as long or short as makes sense. The bugger is attention span.
There are sooo many distractions, work lives are busier than ever (so much for computers giving us more leisure time) and, as with the impact of digital tech on photography, technology has opened up musical creation to anyone who can afford to buy in.
Of course, as with desktop publishing and (again) digital photography, tech has unleashed a shitsunami of creative works. Thankfully, it has also greatly empowered those with talent, but the internet makes it easy to flood the world with the good stuff and the crudulous alike.
Of course, those with music in their blood will persist, but it’s hard to judge which tech-driven conduit will most readily reach and engage the audience. You can’t beat a good live performance, although it does help to have a loyal core following that’ll turn up wherever you play and add to the atmosphere. However, knowing how best to spend your time engaging online is a tricky call.
Can anything useful be said in the 140 characters of a tweet? Is Facebook too faceless? Does anyone except employees of Google really lean on their Google+ account? And does anyone joining your ReverbNation mailing list actually use a regular email account? (Many prefer to open a redundant webmail account with Yahoo!, Gmail or Hotmail that they never access in the hope that you’ll respond by signing up to their mailing lists.)
So much smoke, so many mirrors and way too much noise. From bedroom creatives to multinationals, there’s a howling on the wires. Can Tumblr make one’s voice heard above the din? Do you give a stuff? Go on, surprise me by having your say right here.
Hmm, vinyl. In red. What say you a Doktor Fell disc in green? Way sexier than CD…
Oh, the temptation - a Korg Polysix Rack Extension for Propellerhead Reason 6.5. Real retro vibes (for which I’m a sucker).